VOM® - A Unique Combination of Financial Management and Mental Fitness

Corporate success in times of increasing competitive pressure requires

  • highly skilled, objective focused professionals,
  • a risk and revenue minded receivables management,
  • a sustainable cost-, liquidity- and risk-optimized balance sheet and financing structure.

The associated demanding challenges for corporate management and staff can no longer be answered satisfactorily with traditional methods of client analysis and sales and marketing coaching as well as classic motivational events.

The practical solution is:

VOM® – Value and Objective Focused Corporate Management


A unique combination of:

  • logic-rational corporate management
  • value-based corporate finance
  • physical principles to achieve objectives
  • emotional employee motivation

Objectives of this program are

  • consistent implementation of the corporate strategy
  • successful achievement of sales and revenue objectives
  • increased corporate stability through solid financial balance sheet structures
  • minimization of write-offs of receivables through profound risk analysis of clients
  • motivated, success-focused staff. In combination, this will enable the firm to
  • achieve and exceed its revenue and risk objectives.

The logic-rational aspects of corporate management are very closely related to the physical principles to achieve personal and institutional objectives and are also linked to the emotional motivation of staff.

The corporate strategy, for example, can only be implemented successfully, when it is understood, accepted, internalized, lived and executed by the employees. Sales staff can reach or exceed sales and revenue targets only if the necessary techniques to achieve these objectives are known and applied. In addition to the basic knowledge of rhetoric and conduct of sales meetings this requires a good understanding of mental techniques aimed at achieving these objectives.

Passive, reactive, frustrated, depressed employees
are not only unproductive, but also have negative multiplier effects through their negative impact on the productivity of other colleagues and therefore inhibit the achievement of the bank's objectives. Thus the ability of the individual and the organization is needed to transform negative thoughts and problems into positive objectives and challenges. With the techniques of mental training this can be implemented easily, quickly and verifiably.

„Success Starts in the Mind – Failure Too!“


The VOM®-training  consists of a combination of the „Risk Analysis & Finance“ and „Mental Fitness” programs. Therefore, more details of the VOM®- training can be found at the respective course descriptions.